With the aim of revamping his office, Dr. Felipe Rosa took on the challenge of having a distinct identity, with his name as the focal point and moving away from the idea of "using teeth to represent dentists."

I created a monogram incorporating the initials of his name along with the concepts of health and smiles.

Felipe Rosa Aesthetic Dentistry


Creative Direction: Igor Ayroldes

Design: Igor Ayroldes

Research: Pedro Ferreira, Igor Ayroldes

Concept: Pedro Ferreira, Igor Ayroldes