With the aim of rebranding and renaming, the former DarkSide Tattoo has become TattooVIX, with a stronger local appeal and a more popular name in the Vitória-ES region.
The inspirations revolved around the essence of tattooing, with the needle as the foundation. A monogram was created using the two strongest letters of the brand, V and X, and emphasizing the important aspect of accessibility to all audiences interested in getting a tattoo. The inspiration also draws from the Ramnamis people, who protest and identify their caste by completely tattooing their bodies—a practice that was considered inferior for many years.
Creative Direction: Igor Ayroldes
Design: Igor Ayroldes
Research: Pedro Ferreira, Igor Ayroldes
Concept: Pedro Ferreira, Igor Ayroldes